Variety SA is a charity who support thousands of children every year who are sick, experiencing disadvantage or living with a disability. Variety are best known for their motoring events and none bigger than the annual Variety SA Bash. The “Bash” as it is affectionally known has operated in South Australia for 38 years now, it just keeps growing and is an iconic bucket list event for many.
What a lot of people may not know, is our very own Owner of Greatrex Marketing and Quickmerch is the Chair of this iconic event and through his total dedication to the Variety Bash was instrumental in raising an Australian record of 2.7 million dollars (net) last year that goes directly to improving the lives of thousands of South Australian kids.
Darren has been involved with Variety for 20 years and to be asked to head up this iconic event in his words was a “no brainer”. Even though it takes hundreds of hours of his time each year to plan, he never complains and just gets on with the task because the joy he sees it brings to families and the impact it makes on improving the lives of kids is truly rewarding.
The Variety SA Bash is a massive event to plan. Most years over a 100 cars along with entrants, officials, mobile workshops, medics, catering and entertainment, it is just like a travelling circus visiting remote towns throughout South Australia. The economic impact it has on these small communities is immense and whenever the opportunity arises for the Variety Bash to visit these regions, it is met with absolute open arms.
We are hugely proud of what Darren does for Variety and the impact he is making on our local community. Whilst it takes him away from our office quite a lot, we are so supportive as we all see the impact this is making on the kids of South Australia.
This production method is a CMYK+W digital branding process designed specifically for silicone surfaces.
Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Embroidery is an excellent way of branding bags, apparel, and other textile products. It offers higher perceived value and a depth of branding quality which other processes cannot match. Embroidery uses rayon thread which is stitched into the product and has a slightly raised effect.
Commonly referred to as ‘Blind’ debossing, a heated custom metal plate is pressed firmly onto the product leaving an impression of the artwork. Thermo debossing is also available on certain products, using additional heat to create a unique and eye-catching two-tone finish.
Direct digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces.
Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges, and fridge magnets etc. This printing process uses CMYK values.
Dye sublimation print is used for branding products that have a special coating on them, or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
This CMYK branding process is produced by printing artwork onto a vinyl material with strong adhesive on the reverse. The branded area is then coated with a crystal-clear resin. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Laser engraving is a permanent branding process that engraves artwork into the surface of the product using a laser. Different materials produce different engraving finishes, to avoid uncertainty pre-production samples are recommended.
Imitation etch is a special pad printing ink used for producing an etch-like effect on glass products.
Flatbed Screen Printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat objects.
Rotary Screen Printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for cylindrical objects.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce detailed artwork using both closely matched spot colours and full colour branding.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.