When it comes to event merchandise, timing and coordination can really make a difference. This project with our client, Mike Ritchie from Browzer Company, is a great example of how clear communication, flexibility, and quick problem-solving can turn a tight deadline into a successful outcome.
Mike, who is based in the United Kingdom, reached out to us with an enquiry for custom notebook merchandise for his upcoming event in Adelaide, Australia, starting on 4 May. The brief was simple but time-sensitive, he needed bright, eye-catching notebooks ready in time for the event launch.
From the outset, we knew this would require close coordination. With Mike in the UK and the event taking place in Adelaide, the time difference made email communication a little slower than ideal. Getting quick alignment on details took some effort, especially with the urgency of the deadline.
On top of that, the turnaround time was very tight. The notebooks needed to be designed, approved, produced, and delivered in time for 4 May, leaving very little room for delays.
To improve response time, we moved the conversation over to Microsoft Teams chat. This helped speed things up significantly and allowed us to lock in decisions much more efficiently.
Mike requested bright-coloured notebooks for the event, along with a customised design that would contrast strongly against the notebook colours. To support his budget while still delivering on quality and design, we also provided a more cost-effective option that didn’t compromise the overall look and feel he was after.
This flexible approach helped streamline approvals and kept the project moving smoothly through production.
The Outcome: Delivered On Time in Adelaide
Despite the short lead time and coordination challenges, we successfully completed the order and arranged delivery directly to Mike’s accommodation in Adelaide, Australia, ensuring the notebooks were ready for him ahead of the event.
The final result was a set of vibrant, bright-coloured notebooks with customised designs that stood out perfectly at the event. Mike even kindly sent through a photo of their merch stand,